On March 29, 2021, one of the world's largest container ships - ‘Ever Given’ - was freed from where it had gotten stuck on the Suez Canal for 6 days. Not only was it a story that showed our reliance on waterways for global trade, it served as a metaphor for businesses shut down due to the Covid-19 pandemic.
One small accident created inertia and then came stasis. Quickly followed by global supply chain disruptions and instantaneous declines in business growth. It demonstrated our collective instability and highlighted that we're caught in an industrial complex that is fragile by design.
In the future, the ability to build and grow business, and execute flawlessly will come with a new set of challenges - some which can be futurecast, others that will require reaction and rapid response.
And it starts with your organization.
To help companies prepare, Three has partnered with world-renowned futurist Nikolas Badminton and leading research agency Intensions to provide businesses with the ability to profile evolving opinions and behaviors, anticipate change, foresee risk and create resilient strategies that can not only survive difficult times, but take advantage of the opportunities that present themselves.
We call this ‘Sequence’ - a phased process to help our clients see beyond the pandemic towards stronger strategic planning and a brighter future.
Process
1. Futures
Set principles, scan for signals of change, scenario planning, speculative fiction and horizon planning for 5, 10, 20+ years into the future.
2. Research
Assess the likelihood of future scenario adoption, determine psychographic, socio-cultural and behavioural variables that could impact growth.
3. Action
Based on validated hypothesis, develop a prioritized strategic roadmap / action plan.
Benefits
Know the market and consumer landscape better than your competitors.
Create a ‘bigger’ and ‘bolder’ vision, while anticipating risk.
Make an impact through better products, services and experiences.
Mobilize the right teams to bring ideas to market quickly.
When everything is changing, change = opportunity. The moment to imagine possibilities, sharpen your strategy, and recreate how you engage with your customers is now.
Contact us to learn more about how Sequence can help your organization.