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NFT 101


Although not exactly new, NFTs (non-fungible tokens) are the latest crypto frenzy making headlines. But what exactly are they and why should anyone care? Here’s a list of primer resources - artists, creatives and brands are taking notice and beginning to experiment.


Medium

What they are and where they came from (link)


The Verge

A quick overview of the non-fungible token (link)


Wall Street Journal


Esquire

A guide to the crypto collectibles taking the art world by storm (link)


NyTimes

An NFT sets a record for a digital artwork in a sale at Christie’s (link)


Medium

Exploring the potential marketing applications of non-fungible tokens (link)


Forbes

Understanding the creative potential (link)


Campaign

How brand marketers should take notice of this space (link)


Blockonomi

A guide to the crypto collectibles taking the art world by storm (link)


Brands activations


Campaign Asia


Coindesk




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