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NFT 101


Although not exactly new, NFTs (non-fungible tokens) are the latest crypto frenzy making headlines. But what exactly are they and why should anyone care? Here’s a list of primer resources - artists, creatives and brands are taking notice and beginning to experiment.


Medium

The History of Non-Fungible Tokens

What they are and where they came from (link)


The Verge

NFT's, explaind

A quick overview of the non-fungible token (link)


Wall Street Journal

NFTs Are Fueling a Boom in Digital Art

Here’s How They Work | WSJ (link)


Esquire

Everything You Need to Know About NFTs—the Crypto Art Selling For Millions

A guide to the crypto collectibles taking the art world by storm (link)


NyTimes

JPG File Sells for $69 Million, as ‘NFT Mania’ Gathers Pace

An NFT sets a record for a digital artwork in a sale at Christie’s (link)


Medium

The Rise of NFTs and What It Means for Marketers

Exploring the potential marketing applications of non-fungible tokens (link)


Forbes

Five Things Brands Need To Know About NFTs

Understanding the creative potential (link)


Campaign

Why NFTs have endless possibilities for brands

How brand marketers should take notice of this space (link)


Blockonomi

How to Create & Collect the Next Wave of Digital Assets

A guide to the crypto collectibles taking the art world by storm (link)


Brands activations


Campaign Asia

RTFKT's $3 million digital sneaker drop (link)


Coindesk

Taco Bell Just Sold a Collection of 5 Fast-Food-Themed NFTs (link)