Although not exactly new, NFTs (non-fungible tokens) are the latest crypto frenzy making headlines. But what exactly are they and why should anyone care? Here’s a list of primer resources - artists, creatives and brands are taking notice and beginning to experiment.
Medium
What they are and where they came from (link)
The Verge
A quick overview of the non-fungible token (link)
Wall Street Journal
Esquire
A guide to the crypto collectibles taking the art world by storm (link)
NyTimes
An NFT sets a record for a digital artwork in a sale at Christie’s (link)
Medium
Exploring the potential marketing applications of non-fungible tokens (link)
Forbes
Understanding the creative potential (link)
Campaign
How brand marketers should take notice of this space (link)
Blockonomi
A guide to the crypto collectibles taking the art world by storm (link)
Brands activations
Campaign Asia
Coindesk