Although not exactly new, NFTs (non-fungible tokens) are the latest crypto frenzy making headlines. But what exactly are they and why should anyone care? Here’s a list of primer resources - artists, creatives and brands are taking notice and beginning to experiment.
Medium
The History of Non-Fungible Tokens
What they are and where they came from (link)
The Verge
A quick overview of the non-fungible token (link)
Wall Street Journal
NFTs Are Fueling a Boom in Digital Art
Here’s How They Work | WSJ (link)
Esquire
Everything You Need to Know About NFTs—the Crypto Art Selling For Millions
A guide to the crypto collectibles taking the art world by storm (link)
NyTimes
JPG File Sells for $69 Million, as ‘NFT Mania’ Gathers Pace
An NFT sets a record for a digital artwork in a sale at Christie’s (link)
Medium
The Rise of NFTs and What It Means for Marketers
Exploring the potential marketing applications of non-fungible tokens (link)
Forbes
Five Things Brands Need To Know About NFTs
Understanding the creative potential (link)
Campaign
Why NFTs have endless possibilities for brands
How brand marketers should take notice of this space (link)
Blockonomi
How to Create & Collect the Next Wave of Digital Assets
A guide to the crypto collectibles taking the art world by storm (link)
Brands activations
Campaign Asia
RTFKT's $3 million digital sneaker drop (link)
Coindesk
Taco Bell Just Sold a Collection of 5 Fast-Food-Themed NFTs (link)